New ROI of blogging report from Forrester

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David Voss Posted: Wed, Feb 21 2007 10:38 AM

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Forrester releases a report on the ROI of blogging.  While you have to be a client (or purchase the report) to gain access to the entire report, Charlene Li posts excerpts from the report and briefly discusses metrics and shares a some frequently asked questions. 

"From the companies and individuals we spoke with, the most common benefits are; increased brand visibility, savings from customer insights, reduced impact from negative user-generated content, and increased sales efficiency. The hard part is coming up with metrics that reflect these benefits, and more importantly, how to value those metrics."  

New ROI of blogging report from Forrester