Hat tip to the Twecosystem (again) for pointing me to this gem from David Meerman Scott speaking at the Inbound Marketing Summit earlier this month. He was asked "How do I make the case to start doing inbound marketing in my organization?

Rightfully so, he takes a jab at some of the traditional ROI questions and compares them to real-world situations.

“What’s the ROI of putting on your pants in the morning?” and “What’s the ROI of the army of Guatemalan landscapers now raking the bushes around the building?"

And a blog nod to Maine Internet Marketers Hall for recording the podcast.